About us

Welcome to Opure, a global wellness brand dedicated to offering the world’s purest Himalayan Shilajit. Our mission is simple: deliver Shilajit in its most authentic, unaltered, and naturally potent form — exactly as nature created it.

We are not just another supplement company. We are researchers, explorers, and educators committed to transparency, purity, and scientific integrity. Every jar of Opure Shilajit reflects years of fieldwork, ethical sourcing, and traditional Himalayan methods that preserve the resin’s original vitality.

Meet the Founder — Zafar Yaqoob

Founder Zafar Yaqoob is an explorer, researcher, and educator with over seven years of hands-on Himalayan field experience. His journey began with a simple curiosity about the ancient resin described in Ayurvedic texts as “the conqueror of mountains.”

To uncover the truth, Zafar travelled into remote Himalayan regions, met traditional collectors, and studied how Shilajit forms naturally over centuries within mountain rock layers. Through firsthand research and real-world testing, he discovered a major problem:

Most Shilajit in the market was processed incorrectly, diluted, or mixed with impurities.

After being scammed multiple times and witnessing unethical production methods, Zafar made a decision — to control the entire sourcing and purification process himself.

His knowledge, experience, and scientific insights are shared regularly on his educational blog Kaiam, now considered a trusted resource for authentic Shilajit information worldwide.

Our Origins — A Commitment to Purity

Opure was founded in 2019 with a simple promise:

100% Pure Himalayan Shilajit. No shortcuts. No dilution. No compromises.

To fulfil this mission, we established a dedicated purification and sun-drying facility in Lahore, Pakistan — just hours away from the world’s highest-quality Shilajit sources in Skardu and Gilgit.

Why Sun-Drying Matters

Unlike manufacturers who boil the resin (damaging minerals and fulvic acid), Opure uses a traditional 45-day sun-drying method that preserves:

  • Fulvic acid
  • Humic compounds
  • Trace minerals
  • Natural bioactive elements

This method keeps the Shilajit alive — rich, potent, and in its true natural form.

Each batch is then independently lab-tested by accredited laboratories to verify purity, safety, and mineral composition.

Our Mission & Values

At Opure, we believe wellness starts with honesty and purity.
Our core values:

✓ Purity

Only sun-dried, naturally purified resin — no fillers, additives, or chemical processing.

✓ Transparency

Every jar is backed by third-party lab reports, openly shared with customers.

✓ Education

We empower customers with real knowledge, backed by research and field experience.

✓ Sustainability

Our sourcing ensures ethical harvesting and supports the local Himalayan communities.

✓ Customer Care

Fast shipping, dedicated support, and genuine attention to customer wellness.

A Global Wellness Movement

From its roots in the Himalayas, Opure has expanded into a global brand with a team of 25 specialists. Today, Opure ships authentic Himalayan Shilajit to customers in:

  • Australia
  • United Kingdom
  • United States
  • UAE
  • Singapore
  • Europe
  • And over 10+ countries worldwide

Our mission remains unchanged:
Delivering untouched Himalayan purity to people everywhere.

Looking Ahead

Opure is growing — but our principles stay the same.
We are expanding our natural wellness product line while maintaining the highest standards of quality, transparency, and authenticity.

Our vision is to connect people with powerful, nature-born remedies backed by science, tradition, and real expertise.

Disclaimer

These statements have not been evaluated by the FDA or TGA. This product is not intended to diagnose, treat, cure, or prevent any disease.